Google’s Caffeine: a jolt to search rankings?

One of the largest behind-the-scenes updates to Google’s search technology in three years is underway, as the company reworks its computing muscle.

Last night Google quietly began soliciting feedback for “Caffeine,” a new system for Web searches that is being tested completely separate from the live search results currently found through Google.com. Google makes almost constant changes to its search algorithms and infrastructure, but it hasn’t made an update of this magnitude since 2006, said Matt Cutts, a principal engineer at Google and considered one of the driving forces behind its approach to search.

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CNETNews Google’s Caffeine: a jolt to search rankings? http://bit.ly/3S4gcB

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