Report: Sony’s OLED TVs on hold

Nobody, least of all Sony, ever said it would be easy to start cranking out OLED TVs. It doesn’t help matters to be in a financial crunch.

So it should come as little surprise that according to a report in Tuesday’s Wall Street Journal (subscriber access only), losses in Sony’s TV division are driving the electronics giant to put a hold on future OLEDs TVs.


Sony shows off its OLED TVs at CES 2007. That’s a 27-inch model in the middle; all the others are 11-inch models.

(Credit: Michael Kanellos/CNET)

Citing people familiar with the matter, the Journal says that new OLED (organic light-emitting diode) production would compound the poor performance at Sony’s TV division–which looks likely to lose money again for the sixth straight year, meaning a return to profitability is paramount.

Sony’s TV division lost 127 billion yen ($1.34 billion) in fiscal 2008, noted the Journal, accounting for more than half of the company’s operating losses for the year.

More than two years ago, Sony showed off its OLED TVs, in 11-inch and 27-inch formats, to great excitement, and the company was hopeful to start getting them out the door sometime in 2008. But the 11-inch model sported a $2,500 price tag, versus 50-inch LCD TVs that cost the same or less.

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CNETNews Report: Sony’s OLED TVs on hold

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